Creating high-quality content is not enough today. You also need to distribute this content across different channels to make it effective. We work with you to create targeted content marketing strategies for owned media, earned media, and paid media channels. We plan content outreach programs, ideate and execute email campaigns and create social promotion strategies.
Email marketing has evolved into a science that requires you to understand copywriting, design principles, reader psychology, cultural nuances, and automation technology. The key is to be relevant for the right person at the right time!
Our email marketing specialists can work with you to
- Create audience segments and identify their behavioural triggers
- Write email copies using offer-satiator psychology and audience profiles to make them relevant
- Plan A/B tests and campaign executions depending on lifestyle analysis and geographic differences
- Monitor the campaigns and provide reports and insights based on digital behaviour tracking
- Create landing page strategies to increase conversions
Social media marketing
Social media carries much noise. However, we can help you create value for your business by evolving custom social media strategies. We work with you to:
- Identify which social media channels you should target
- Create marketing communication capsule for each social platform
- Plan campaign executions to optimise results
- Analyze campaign reports to identify hidden insights
- Increase your brand’s awareness and reach, in your target market
Your website is the most important digital asset that you own. Our SEO strategies increase the visibility of your website on search engines which in turn leads to higher traffic and higher business opportunities. We audit your website and advise on keyword selection, on-page and off-page SEO practices followed, link building, and technical changes needed.
Editorial calendar planning and management
There is no dearth of content today. However, what is lacking is content that is relevant and of value. We believe this happens when content is not appropriately planned before it is created. We work with your team to:
- Create a content calendar that is mapped to the buying journey of your audience
- Identify what type of content would work with your audience at each stage of their buying journey
- Implement offer-satiator psychology in content creation to drive engagement
- Audit existing content repository and create content repurposing plans
- Identify what content types should be prioritised and how they should be used for marketing